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Terra Bella Flowers
eCommerce — Floral & Gifting
Terra Bella Flowers
Turning a floral gifting brand into a scalable, high-ROAS growth engine
INDUSTRY
eCommerce — Floral & Gifting
REGION
Global
SERVICES DELIVERED
Google Ads Strategy & Management
CLIENT SINCE
1 Year
Client Overview
Terra Bella Flowers is an online floral brand offering premium flower arrangements for gifting occasions from birthdays and anniversaries to everyday celebrations.
The business relies heavily on paid advertising to drive demand, especially during peak gifting seasons like Valentine’s Day, birthdays, and anniversaries making Google Ads performance a direct driver of revenue.
Challenges
Business Challenges
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Build a scalable ad funnel
Structured campaigns and ad groups that could grow with demand.
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Align ads with user intent
Matched messaging and offers to each stage of the buyer journey.
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Continuous testing
Ongoing experimentation across creatives and audience segments.
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Data-driven optimization
Weekly performance reviews guided every budget and bid decision.
Technical Challenges
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Inconsistent ROAS
Return on ad spend fluctuated sharply from week to week, making budget planning difficult.
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Rising Cost per Acquisition
CPA crept upward as competition for floral & gifting keywords intensified.
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No Structured Funnel
Campaigns targeted all users the same way, with no clear path from awareness to purchase.
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Limited Scalability
Without a repeatable structure, the account couldn’t scale spend without eroding efficiency.
Solution
Awareness
Broad-reach campaigns introducing Terra Bella Flowers to new, relevant audiences.
Consideration & Retargeting
Nurturing engaged visitors with tailored messaging and remarketing.
High-Intent Conversions
Capturing ready-to-buy shoppers with strong offers and clear CTAs.
Technologies & Tools
Google Ads
Creating and optimizing targeted Google Ads campaigns to drive qualified traffic, leads, and conversions.
Google Analytics
Tracking website performance, user behavior, traffic sources, and conversions using Google Analytics.
Google Tag Manager
Managing tracking tags, events, and conversion scripts efficiently through Google Tag Manager without frequent code changes.
Results
AD Spend $224
A highly optimized campaign structure allowed the brand to generate meaningful sales.
A highly optimized campaign structure allowed the brand to generate meaningful sales.
Actual ROAS 5,378.80%
The campaigns produced an outstanding return on advertising investment, demonstrating the impact of stronger targeting.
The campaigns produced an outstanding return on advertising investment, demonstrating the impact of stronger targeting.
Purchases / Sales 71
The strategy successfully converted high-intent shoppers into paying customers, generating consistent purchase activity.
The strategy successfully converted high-intent shoppers into paying customers, generating consistent purchase activity.
Conversion Value $12K
Optimized campaigns generated approximately $12,000 in attributed conversion value, turning a small advertising investment.
Optimized campaigns generated approximately $12,000 in attributed conversion value, turning a small advertising investment.
By implementing a full-funnel Google Ads strategy, we transformed Terra Bella Flowers’ campaigns into a scalable, high-ROAS growth engine reducing costs while increasing revenue.
What Changed
- Significant increase in purchase volume & sales
- Improved conversion value, last 6 months vs. previous
- Higher ROAS driven by structured funnel targeting
- Reduced cost per acquisition (CPA)
- More consistent, scalable performance month over month
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